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The Kasvuryhmä team uses certain concepts and tools to support the journey of growth leaders. The method used by Kasvuryhmä is based on a common language that allows the growth leaders of different sized companies at different stages to discuss growth possibilities. The method has been designed to facilitate and systematise the setting and monitoring of growth goals.


Method for Growth and Renewal_Growth Community


Kasvuryhmä method is built on the following ideas


Growth is vital for enabling companies to keep up with the changing world. Companies have enormous transformative power - and those with a bold growth attitude can change the world.

  • The purpose of a company reflects the reason why that company exists and what kind of change it wants to bring about in the world. Clear purpose is a foundation for sustainable growth and inspires us to make a difference for the common good.
  • Ask for the impossible and you will get what is possible. Without ambitious goals, there will be no growth. An Outrageous Promise concretises the growth goals of a company.
Growth comes from sources of growth - a systematic search for new opportunities and seizing those opportunities.
  • Companies must deploy continuous, systematic mechanisms in looking for new growth opportunities, i.e., growth seeds.

  • Growth seeds should be studied, evaluated, and tested to determine their potential. Only the most promising ones will be selected and transformed into growth projects. Companies should invest in and allocate resources to growth projects as well as create a schedule for them.
Growth is accelerated in everyday life by breaking it down into clear goals and implementing and monitoring it systematically.
  • Growth targets should be broken down into personal milestones for employees to be reviewed, for example, on a quarterly basis. Only by dividing targets between individuals can we ensure that the entire community is moving towards a common goal.

  • Milestones are achieved by doing concrete actions, next steps, that individuals set for themselves. Both milestones and concrete actions are monitored regularly.


In the Kasvuryhmä workspace, each member defines relevant concepts on their company’s growth cards according to the Kasvuryhmä method. Growth cards express the growth strategy of the member company by using Kasvuryhmä’s common language. Growth cards are used to spar with each other on our journey to growth. If they so wish, members can also utilise growth cards, for example, in their management team or board, or in communicating their growth strategy to personnel.

"Growth and innovation depend on us."

Aaro Cantell, Normet